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Diyaa Fine Confectionery

Diyaa's is an innovative response to a need we saw for elderly women who have had a social and economic disadvantage. We are a social enterprise designed to offer opportunities for women to build a future for themselves. We provide a safe and professional environment where women can grow holistically – encouraging ambition, restoration and second chances.

 

We use baking and artisanal sweets making as a tool to take women on a journey to employability and entrepreneurship, equipping them with transferable skills for the working world. We offer courses, work experience and paid employment within our bakery, empowering women to build their career.

By investing in and releasing them to realise their dreams - through training, employment and community - we aim to break cycles of poverty, violence & disadvantage once and for all.

Our Business Model

SOCIAL ENTERPRISE MODEL

Diyaa Fine Confectionery is a registered social enterprise (SE with MaGIC -411083) and deepavalihamper.com is a registered e-commerce platform under Diya Fine Confectionery with Suruhanjaya Syarikat Malaysia 002592995-P.

 

So how do these two entities work together? 

In order to maximise our impact we have built a new structure of charity and business which are interlinked in several ways.


 

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Our Promo Videos

In the news - Voice of America
VOA

In the news - Voice of America

Our Team

Image by Toa Heftiba
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Mimah
[ Graphic Designer ]

 Creates aesthetically pleasing images and designs.

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Ruben
[ Visual Media ]

Visual communicator, Photography, Product Staging and Soc-Med posts generator

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Sri Themudu
[ Co-Founder ]

Strategic sourcing, Advocacy, Product partnership, FInance and Marketing

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Praveena
[ Co-Founder ]

Production Control, Logistics Management, Inventory and Team Management.

Our Media Presence

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November 9, 2020 @ 5:17pm

Going online for traditional Indian sweets, snacks for new norm Deepavali

The Indian snacks business of B.Sri Themudu has also not escaped the vagaries of the Covid-19 pandemic.

Instead of lamenting his unfortunate predicament, he has instead embraced the wide reach of the internet to get in touch with his prospective customers.

2020

News Straits Times

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November 14, 2020 5:34 AM

In Malaysia, Businesses Adapt to Survive COVID

Sri Themudu’s seasonal business, Diyaa Confectionary, is a success story at a time many businesses are struggling in the COVID-19 economic climate.

His company has for eight years catered to Malaysian families and local companies that buy gift baskets of snacks such as crackers, cookies and coconut candy for Diwali, the Indian festival of lights, known as Deepavali in Malaysia.

2020

Voice of America

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October 23, 2019 @ 6:08pm

Deepavali sweets in sustainable packaging

In an effort to reduce plastic waste, traditional Indian sweets seller B. Sri Themudu has come up with a creative Deepavali hamper packed in attractive wooden boxes.​

The father-of-two said apart from promoting the exotic Indian sweets and flavours, he has decided to reduce the use of plastic and paper when designing the gift hampers.

2019

News Straits Times

Click here

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October 31, 2018 @ 10:28pm

Classic Indian sweets delivered at your doorstep

His mother A.Maletchumy, 65, was no stranger in her neighbourhood in Teluk Intan, Perak as she was an expert in preparing some exotic Indian sweet treats including "adhirasam", a traditional doughnut pastry, and "chinipagu" (brown sugar coconut truffles), a famous sweet from Hyrabad.

 

The Master in Entrepreneurship holder said putting a smile on the face of "mothers" who would sometimes burn the midnight oil to complete the orders was a great sense of satisfaction to him as they often look forward to display their passion and put their skills to good use.

2018

News Straits Times

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